In 1967, Jack Simplot shook hands with McDonald’s founder Ray Kroc, and the two agreed that the Simplot Company would provide frozen french fries to the restaurant chain. The deal led to expansion of Simplot potato processing plants and construction in 1977 of a new plant at Hermiston, Ore. It was closed in 2004. A potato plant built at Heyburn, Idaho, in 1960 was closed in 2003.
Also, Simplot in 1992 began producing french fries for McDonald’s at the first potato processing plant in China. After many years of hard work, the Simplot Company developed a program that allows those french fries to be produced solely from potatoes grown in China rather than imported spuds.
In 1973, Jack Simplot retired as president of his company and appointed long-time associate John Dahl to the post, but J. R. remained involved with the company as chairman of the board. He stepped down from that position in 1994 when his children, Don, Gay, and Scott, and one of his grandsons, Ted, were named members of the board of directors. Jack assumed the title of Chairman Emeritus.
During many years in business, Mr. Simplot consistently supported the growth of his company by reinvesting profits.
Today, the Simplot Company is a broad-based food and agribusiness firm that employs 10,000 people. Its principal businesses are food processing, fertilizer manufacturing and retail marketing, farming and ranching, and other enterprises related to agriculture.
Simplot operations are located throughout the western and midwestern United States, and in Mexico, Canada, China, and Australia.
Mr. Simplot had many business interests outside his own company.
He became intrigued by the fledgling Micron Technology organization in 1980, providing seed money that allowed the chip maker to get started. Subsequently, he continued to invest in Micron stock, and helped the firm struggle successfully through its early years.
In addition to being a very successful businessman, Jack Simplot also was a philanthropist. Not surprisingly, he was honored by many communities, colleges and universities, business and professional organizations, and civic and charitable groups for his financial contributions and active service. Because he believed strongly in the importance of education, Mr. Simplot made significant donations to Idaho colleges and universities, as well as other institutions of learning.
He frequently was a commencement speaker for high schools and universities, and always relished the opportunity to speak to young people about the importance of a good education.
He served on the board of directors of Micron Technology, Idaho Power Company, McDonald’s Corporation, Independent Coal and Coke Company, First Security Corporation and Continental Life and Accident Company. He also served as chairman and past chairman of the board of trustees for the College of Idaho in Caldwell.
Mr. Simplot had a straightforward philosophy of business.
“My idea is to hire good people, and turn ’em loose, and it has worked,” he said. “I could have sold out plenty of times, but I just hung on and now we’ve really got something.”
He was especially proud of his contributions to the Idaho potato industry.
“I’ve been active in the potato business for 65 years, and I’ve seen us go from 100 bags to the acre of lousy potatoes to 600 bags of awesome potatoes,” he said. “I can see a thousand sacks per acre around the corner. And I played a part in every step of it.”
Although he was an extremely modest individual, Mr. Simplot didn’t mind taking credit for his role in convincing growers to use certified seed potatoes.
“I started my farmers out with good seed,” he said. “I’d made them keep the sprouts off until the 10th of June, and then you plant those good seed potatoes, and use them for your crop the next year. That’s how we raised a better potato in Idaho.
“And we started advertising potatoes long before anybody else,” he added. “We’re still getting a buck or two a hundred more for Idaho russet potatoes than any other spot in America.”
When asked during a 1992 interview how he would like to be remembered, Mr. Simplot answered in typical fashion.
“Oh, hell, I don’t care what they say about me; I’m not a publicity hound,” he responded with a laugh. After pausing for a moment, he continued, “I think I’ve made enough marks around here that somebody will say, ‘well, that guy was pretty smart. He hung on and made a few things work.’ Looking back, I have no complaints.”
He is survived by his wife, Esther Becker Simplot, two sons – Don and Scott – one daughter, Gay Simplot, 18 grandchildren, 25 great-grandchildren, and one great-great grandchild. His oldest son, Richard, died in 1993.
Employees who wish to send condolences to the family can do so by writing to them at jrcondolences@simplot.com.