The J. R. Simplot Company’s Plant Sciences team is the very embodiment of the company’s mission: Bringing Earth’s Resources to Life. Driven by a deep respect for the environment, Simplot has brought together uniquely qualified individuals to face the challenge of feeding the world’s growing population. Finding better ways to grow delicious, safe, affordable and abundant food for people throughout the world is a goal worthy of the effort.
Combining our extensive experience in agriculture with the latest in biotechnology, the Simplot Plant Sciences team developed Innate™ Technology, an innovative biotechnology platform for improving crops. This new biotechnology process results in tangible improvements in crops that lead to better foods and ultimately, sustainable benefits for the land.
Innate™ makes it possible to enhance a potato plant’s desirable traits without introducing foreign genes into the plant. Innate™ potatoes are less susceptible to black spot from bruising caused by impact and pressure during harvest and storage than conventional potatoes and have lower levels of asparagine and sugars. These potatoes pose no environmental risk, create no harm to other species, and grow just like conventional potatoes in extensive field tests.
For more information on Innate™, please visit our website.