Simplot Australia’s Birds Eye® brand is a founding member of REDcycle, a closed-loop recycling system that diverts plastics from landfills into a reusable resource. Through the program, consumers recycle soft plastic packaging into bins at their nearest retail outlet. The plastic is then converted into children’s playgrounds, park benches and signage. The program helps Simplot Australia recycle more than 85 percent of its manufacturing waste, and participation is at an all-time high with more than 600 participating supermarkets across Australia and New Zealand. Since the launch of the program, more than 2 million units of Birds Eye® soft plastic packaging has been diverted from landfill and used to produce useful new products.